Q&A With Maxxcom's Steve Farella

Steve Farella  CEO, Maxxcom Global Media and Targetcast TCM, started his career in the Mad Men era at Benton and Bowles with P&G, GM, BMW accounts. In this interview, Steve has an agency-centric look at the industry -- an area of great change as digital and creative opportunities expand and consumer behavior can be quantified on more and more platforms. Steve talks about his plans for Maxxcom, creating a modern model of an ad agency, the future of ad agencies and the media in general.

The videos of the interview are as follows:

Subject                                                 Length (in minutes)

Background                                                     (4:26)

Agencies and Predictions                             (3:20)

Charlene Weisler interviews Steve Farella, CEO of Maxxcom Global Media who talks about his background, starting at Benton and Bowles in the Mad Men era of agencies. This video is 4:26 minutes:

Steve Farella talks to Charlene Weisler about the future of agencies and media in this 3:20 minute video: