Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his career in the Mad Men era at Benton and Bowles with P&G, GM, BMW accounts. In this interview, Steve has an agency-centric look at the industry -- an area of great change as digital and creative opportunities expand and consumer behavior can be quantified on more and more platforms. Steve talks about his plans for Maxxcom, creating a modern model of an ad agency, the future of ad agencies and the media in general.
The videos of the interview are as follows:
Subject Length (in minutes)
Agencies and Predictions (3:20)
Charlene Weisler interviews Steve Farella, CEO of Maxxcom Global Media who talks about his background, starting at Benton and Bowles in the Mad Men era of agencies. This video is 4:26 minutes:
Steve Farella talks to Charlene Weisler about the future of agencies and media in this 3:20 minute video: