Monday

Q&A with Annalect's Jed Meyer



Jed Meyer, was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States and as far as China. His experience includes building the set top box data and web measurement businesses for Nielsen, re-launching television measurement for Nielsen in China and now, as US Research Director for Annalect, he is responsible for all of the day to day research at OMD as well as all of the data driven businesses owned by Annalect itself. In this engaging interview, Meyer talks about his work at Annalect which spans all platforms, Millennial behaviors, Nielsen’s acquisition of Arbitron, set top box data, cross platform and the definition of television. Meyer also shares his insights into the future of media in general.


The six videos of the interview are as follows:



Subject                                      Length (in minutes)
Background                                            (6:31)

Annalect                                                (4:36)
Nielsen and Arbitron and STB Data           (7:04)
Ads and Platforms                                    (5:52)
Nielsen in China                                       (7:02)
Predictions and Next Generation               (6:06)


Charlene Weisler interviews Jed Meyer, US Research Director at Annalect, about his background in this 6:31 minute video:






Jed Meyer talks to Charlene Weisler about his work at Annalect in this 4:36 minute video:






Charlene Weisler talks to Jed Meyer who discusses Nielsen and Arbitron and the use of set top box data in this 7:04 minute video:





Jed Meyer talks to Charlene Weisler about ads and multi platforms in this 5:52 minute video:






What is it like to launch Nielsen in China? Jed Meyer describes his fascinating journey with Charlene Weisler in this 7:02 minute video:






Charlene Weisler interviews Jed Meyer, US Research Director at Annalect, who talks about the media landscape over the next few years as well as the next generation of researchers. This video is 6:06 minutes:



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