Jed Meyer, was recruited by Nielsen out of college and
from there launched a stellar career that took him all across the United States
and as far as China. His experience includes building the set top box data and
web measurement businesses for Nielsen, re-launching television measurement for
Nielsen in China and now, as US Research Director for Annalect, he is
responsible for all of the day to day research at OMD as well as all of the
data driven businesses owned by Annalect itself. In this engaging interview, Meyer
talks about his work at Annalect which spans all platforms, Millennial
behaviors, Nielsen’s acquisition of Arbitron, set top box data, cross platform
and the definition of television. Meyer also shares his insights into the
future of media in general.
The six videos of the interview are as follows:
Subject Length
(in minutes)
Background (6:31)
Annalect (4:36)
Nielsen and Arbitron and STB Data (7:04)
Ads and Platforms (5:52)
Nielsen in China (7:02)
Predictions and Next Generation (6:06)
Charlene Weisler interviews Jed Meyer, US Research Director at Annalect, about his background in this 6:31 minute video:
Jed Meyer talks to Charlene Weisler about his work at Annalect in this 4:36 minute video:
Charlene Weisler talks to Jed Meyer who discusses Nielsen and Arbitron and the use of set top box data in this 7:04 minute video:
Jed Meyer talks to Charlene Weisler about ads and multi platforms in this 5:52 minute video:
What is it like to launch Nielsen in China? Jed Meyer describes his fascinating journey with Charlene Weisler in this 7:02 minute video:
Charlene Weisler interviews Jed Meyer, US Research Director at Annalect, who talks about the media landscape over the next few years as well as the next generation of researchers. This video is 6:06 minutes:
No comments:
Post a Comment