Derek White, President of The Hotel Networks as well as an officer of LodgeNet, has a unique position in the industry. His company sits on a vast amount of out of home set top box data which is only now being explored for audience measurement purposes. In this five part interview, Derek talks about the consolidation of the data and the formation of metrics, the business proposition of Hotel Networks in the media landscape, iTV, out of home as well as some future predictions.
The videos in this fascinating interview cover the following topics:
Subject Length (in minutes)
Background (4:14)
Hotel Networks and STB Data (5:26)
Hotel TV Usage, Out of Home (6:58)
iTV (2:59)
Past & Future and Conclusion (4:52)
Charlene Weisler interviews The Hotel Networks President Derek White who discusses his background in this 4:14 minute video:
Charlene Weisler interviews Derek White who discusses The Hotel Networks' business model and their use of set top box data. This video is 5:26 minutes long:
What distinguishes how people use television in their hotel room as compared to how they use television at home? Hotel Networks President Derek White talks about hotel tv usage and out of home media in this video 6:58 minute long video:
Charlene Weisler interviews The Hotel Networks President Derek White who discusses iTV in this 2:59 minute video:
Charlene Weisler interviews Derek White who offers some insights into past trends and future opportunities in this concluding 4:52 minute video:
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