Q&A Interview with Ken Wollenberg

Ken Wollenberg, President/General Manager of Experian Simmons has a range of measurement experience from MRI to Nielsen to Arbitron, which led to his current position at Simmons. In this fascinating interview, Ken talks about the pros and cons of STB data measurement, research quality, the modeling and hybridization of STB data and other big data sets especially as it applies to Experian and the future of media. Ken also discusses the development of Simmons Connect, a new cross-platform media planning service that links consumers’ consumption of eleven traditional and digital media platforms, including mobile, to rich behavioral, attitudinal and lifestyle information, including brand preferences.

The three videos of the complete interview are as follows:

Subject                                                Length (in minutes)

Background, STB Data, Quality              (8:29)
Experian                                                   (11:55)
Predictions                                                (9:21)


Charlene Weisler interviews Ken Wollenberg, President of Experian / Simmons who talks about his backround, Set Top Box data and Experian in this 8:29 minute video:



Ken Wollenberg, President of Experian / Simmons talks to Charlene Weisler about his Experian Connect and the way media is being measured in a Cross Platform world in this 11:55 minute video:



Charlene Weisler interviews Ken Wollenberg, President of Experian / Simmons who discusses future media trends and ffers some predicitons in this 9:21 minute video: