Q&A Interview with Gregg Liebman

Gregg Liebman, SVP Turner Ad Sales and Sports Research, is a second generation researcher who started in the industry on the agency side before moving to the networks. This gives him a uniquely long term perspective on the industry in general and in research specifically. In this engaging interview, Gregg talks about his extensive research background from both an agency and content provider perspective, the importance of quality custom research in conjunction with syndicated services, Turner’s ground-breaking approach to research and some predictions about the media landscape in the next five years. Gregg also talks about some specific custom research projects such as the recent bio-metric study Turner conducted in partnership with InnerScope.

The five videos of the complete interview are as follows:

Subject                                                Length (in minutes)

Background                                           (4:34)
Custom Research and “Chatter”           (5:07)
Cross Platform                                      (5:10)
Research Philosophy                            (4:44)
RPD and Predictions                             (6:16)



Charlene Weisler interviews Gregg Liebman, SVP Turner Research.  In this 4:36 minute video Gregg discusses his research background and his work at agencies.



Charlene Weisler interviews Gregg Liebman about some of the custom research that Turner is currently doing. This video is 5:08 minutes.




Gregg Liebman, SVP Research Turner, talks to Charlene Weisler about Cross Platform research in this 5:11 minute video.



Charlene Weisler interviews Gregg Liebman, SVP Turner about his research philosophy in this 4:45 minute video.





In this final video, Gregg Liebman talks to Charlene Weisler about return path data. Gregg also offers his predictions about the media landscape over the next few years. This video is 6:18 minutes.