It all comes down to sales and Mark
Altschuler knows sales. Mark is Vice President,
National Advertising Sales at Comcast Spotlight in New York. He started at the
national sales organization in 2002 as Director of National Sales for the Eastern
and NorthCentral Divisions and was promoted in 2007. Prior to joining Comcast Spotlight
Mark held management and sales positions with software technology startup
ClickRadio (1999-2002); The Myers Group (1997-1999); New World Sales &
Marketing (1994-1997); Group W Sports Marketing (1989-1994) and WGN TV
(1986-1989). He began his sales career
in 1980 with Telerep.
His work at Comcast Spotlight is at a time when digitization,
cross platform and the impact of new technology is disrupting “business as
usual”. Mark talks about cross platform impact on his business, addressable
advertising, dynamic ad insertion, use of segmentation, relationships with
agencies and how his job is evolving. He also offers some insights on the sales
road ahead.
The five videos of the complete interview are
as follows:
Subject Length (in
minutes)
Background (4:58)
Xfinity, Video, STB data (4:52)
Comcast Spotlight (7:11)
Addressable and DAI (9:14)
Predictions & Agencies (7:58)
Charlene Weisler interviews Mark Altschuler who talks about his background in this 4:58 minute video:
Mark Altschuler talks to Charlene Weisler about Comcast's Xfinity service and the Video media environment in this 4:52 minute video:
Mark Altschuler talks to Charlene Weisler about Comcast Spotlight in this 7:11 minute video:
Charlene Weisler interviews Mark Altschuler who discusses the addressable advertising marketplace and the structure of dynamic add insertion in this 9:14 minute video:
In this concluding 7:58 minute video Mark Altschuler talks to Charlene Weisler about the agency environment and looks forward intot he media landscape over the next five years:
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