Advertising Week 2017: Bots, Crowds, and Other Trends

With so much going on at Advertising Week 2017, from the latest tech to the continuing deluge of data to the confounding challenge of attribution, one might be forgiven for thinking the end of the media business as we know it is nigh. Areas of the industry often thought to be protected provinces of the human touch, such as content creation, have recently been executed by a combination of artificial intelligence, machine learning, and camera drones, according to the Content Marketing Institute.

As of now, the major media industry trends can be parsed into three areas: data facilitations like measurement and attribution; changing consumer behaviors forged by millennials; and the “Brave New Tech World” of artificial intelligence (AI), virtual reality (VR), and augmented reality (AR).

Data Facilitations

Read the full article on the Videa blog.