If you’re looking for innovations in consumer marketing, PSFK’s CXI 2018 conference
has proved to be, for me, one of the most forward-thinking conferences
around. Speakers from a range of industries share their insights about
the consumer experience, the key element of marketing that drives
engagement, sales, and, ultimately, ROI.Piers Fawkes, founder and editor in chief of PSFK, has made it a point of choosing speakers who “think differently from the assumed groupthink.” He noted that it’s important to have a diverse discussion around issues like privacy, security, news, and trust, and to look at the future in a more practical way. By understanding how brands and industries can impact the consumer experience, marketers can better formulate stories that truly understand and map the consumer journey.
Here’s what’s on the horizon.
The Impact of GDPR, AI, and Blockchain
Consumer experience innovations are emerging as a potent force in
driving success. The advent of privacy legislation like GDPR, immersive
artificial intelligence technology, and blockchain transparency for
transactions will all have an impact on the level of that experience.When it comes to privacy, Fawkes believes the GDPR legislation will first impact European...
Read the full article at the Videa blog.
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