The word on everyone’s lips today has to be blockchain. Bloomberg Businessweek
writes about its use in farm-to-table tracking for food safety. In
brand marketing, we talk about how blockchain in media can be used in
attribution to better gauge ROI. However an industry uses it,
blockchain’s lofty promise is sure to change the buy-sell dynamic.The recent MediaPost Blockchain Marketing Forum, held in Manhattan, outlined the promise and the perils of this protocol technology, how it impacts the media supply chain, how it offers verifiability, and how it might streamline logistics. Professionals across the industry offer their insight on the protocol.
The Advantages of Blockchain
Although definitions vary, Rolfe William Swinton, cofounder and
director of data assets at GfK, describes the blockchain protocol as an
open global infrastructure that offers a decentralized, self-owned, and
self-controlled public ledger. It allows complete user access to the
entire chain and is transacted in cryptocurrency. Therefore, it provides
a tamper-proof method of global distribution that bypasses traditional
intermediaries...Read the full article at the Videa blog.
No comments:
Post a Comment