Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

Among the various means of buying media content, programmatic launched as one of the few forms that fully embraced advancing technology—and it’s artificial intelligence (AI) that’s helping to bring about that profound technological change.

At MediaPost’s recent Marketing AI conference held in Manhattan, media experts explored the impact that this protocol will have on buying, selling, agencies, commerce, customer experience, and marketing. Here’s insight from some of the featured speakers.

The Changing World of Media Buying

While AI has been in the conversation for a while, “the hype is starting to get real,” according to Ross Fadner, director of event programming at MediaPost. “There are more efficient products, and questions are arising as to how AI is being applied and what it means.”

There is talk that technology like machine learning and AI will replace humans in a variety of media jobs, but author Ken Auletta questions whether that is really true. Ultimately, “you have to rely on humans and not on machines,” he stated.

Trust is a large factor in how we balance the use of targeting data and the legacy...

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