Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

Finding an industry-standard for cross-platform ad and content measurement was once a hopeful but lonely quest. But today, this initiative is finding a wider voice and beginning to gain traction with stakeholders.

The implications of this standard are enormous, not only helping content creators and advertisers better monetize their efforts from linear to programmatic to digital, but also aiding in other initiatives such as attribution and dynamic ad insertion.

Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement (CIMM), has been a trailblazer in the field of content and ad labeling as an assured way of tracking programming and ads across platforms. She shared her thoughts around the importance of labeling across platforms, the best ways to achieve it, and how she sees the industry evolving because of it.

Weisler: You’ve been involved in the effort to label content for many years. How did you know that this issue would be so important?

Read the full interview on the Videa blog.