Back in February, the industry was abuzz about ATSC 3.0 and its possibilities for transforming television, especially local TV.There was the hope that ATSC 3.0 would lead to a more level playing field by enabling local stations to sell their data as well as leverage new technological capabilities such as on-demand.
Since then, though there has been a lot of quiet, behind-the-scenes work, the lack of public announcements has led to some questions about its progress. So, what is ATSC 3.0’s current status?
Current Build-Out Status
According to ATSC, work on ATSC 3.0 is divided into layers:- Physical – the core transmission system for over-the-air broadcasting usability and quality. This has been tentatively adopted by the industry.
- Management and Protocol – the plumbing that connects the physical layer with the application layer, enabling things like delivery, personalization, and interaction. A consensus has been reached, although details are still being worked out.
- Application and Presentation – handles viewer experiences involving video and audio coding and the run-time environment. Key features will include enhanced TV, on-demand, subscriptions, digital rights, mobile and fixed devices, and hybrid delivery with pushed content.
- Extensibility – methods that will allow ATSC 3.0 to keep up with industry changes as the initial technology improves and advances.
Read the full article on the Videa blog.
No comments:
Post a Comment