Connected TV advertising is on the verge of a breakthrough.
Television is facing an advertising revenue challenge as linear
viewership continues to decline, leading to a focus on finding new
inventory sources. eMarketer
predicted that connected TV users will represent 60.1 percent of the US
population by 2022. As a result, connected TV is viewed as a potential
source of additional inventory and revenue.
Challenges of Buying Automated Connected TV
The promise of connected TV riches is not matching the reality. According to Digiday,
while there are more automated buys for connected TV than last year,
advertiser investment levels are not what they could be. Some of the
challenges lie in measurement where data is captured in silos, while
other challenges lie in developing up-to-date metrics for that data.Read the full article on the Videa blog.
No comments:
Post a Comment