Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
GroupM
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Showing posts with label
GroupM
.
Show all posts
Jan 16, 2021
Comcast’s Look Back at 2020 and Look Ahead to 2021
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This has been an unusually challenging time for prognostication. The once-in-a-generation pandemic and the current political environment hav...
Dec 14, 2020
The Audience is Everything. Nielsen Announces Nielsen One Cross-Media Solution
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We are fortunate to be involved in the time of the great expansion of media. But with this great expansion comes measurement challenges an...
Mar 31, 2020
Three Views About the Global Advertising Market. An ARF Virtual Town Hall
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For those of us in the media industry, these days of coronavirus uncertainties in personal health and finances also include concerns a...
Oct 4, 2019
The 4As Examine Media Measurement Priorities at Advertising Week
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There is strength in numbers. And I don’t just mean that in terms of all of the data being gathered and transacted upon in our industry ...
Feb 12, 2019
Advancing Cross Media Measurement. Takeaways from the CIMM Cross Platform Video Measurement and Data Summit
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To those of us in the media world, the discussion of attribution and cross platform measurement has been going on for decades. Wai...
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