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List of Interviews
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List of Interviews
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Showing posts with label
Kelly Abcarian
.
Show all posts
Showing posts with label
Kelly Abcarian
.
Show all posts
Feb 13, 2023
An Eye Towards the Future of Multi-Measurement. The NBCOne Developer Conference
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While some in the press called the recent NBCOne Developer Conference “nerdy” it was, in fact, fascinating. The purpose of this 2 nd annu...
Jun 24, 2022
NBCUniversal Reveals Unified Measurement Currency Results with iSpot
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If anyone knows media measurement, it is Kelly Abcarian, previously with Nielsen and now Executive Vice President, Measurement & Impac...
Oct 30, 2019
Nielsen Is Addressing the Challenges in Addressable
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" Addressable TV has plateaued," warns Tracey Scheppach, chief executive officer of Matter More Media. "It is very hard t...
May 10, 2019
How to Get Personal, According to Nielsen
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"Marketers have to get personal," and should explore technological opportunities, according to Peter Katsingris, Senio...
Apr 24, 2019
Nielsen 's Local Measurement Initiatives
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In a media environment when local is more of a factor than ever, Nielsen has stepped up its local measurement capabilities with a range...
Jan 23, 2018
Local Measurement Takes a Giant Step Forward. Interview with Nielsen's Kelly Abcarian
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With the recent announcement of the addition of Comcast set top box data to Nielsen’s data arsenal, there has been a dramatic expansion...
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