Weisler Media LLC

A consultancy that provides cutting-edge, innovative consumer insights.

List of Interviews

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Showing posts with label Research Quality. Show all posts

Showing posts with label Research Quality. Show all posts

May 18, 2012

Q&A Interview with Gregg Liebman

Gregg Liebman, SVP Turner Ad Sales and Sports Research, is a second generation researcher who started in the industry on the agency side bef...

Mar 3, 2010

Q&A Interview with Jack Wakshlag, CRO, Turner Broadcasting

Jack Wakshlag, Chief Research Officer for Turner Broadcasting, is a legend in the media industry. Over the years, Jack has helped form indus...

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About Me

Charlene Weisler: Data revenue-generator expert. Research experience spanning broadcast, cable, off-platform, non-linear and broadband as well as set top box data, SEO, metrics creation and behavioral psychography. Expertise in leveraging datasets for revenue generation and sales positioning. Weisler writes about data, research and the media for several industry publications in addition to her blog. Email her at WeislerMedia at yahoo and follow her at www.twitter.com/weislermedia

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