Gregg Liebman, SVP Turner Ad Sales and Sports Research, is a
second generation researcher who started in the industry on the agency side
before moving to the networks. This gives him a uniquely long term perspective
on the industry in general and in research specifically. In this engaging
interview, Gregg talks about his extensive research background from both an
agency and content provider perspective, the importance of quality custom
research in conjunction with syndicated services, Turner’s ground-breaking
approach to research and some predictions about the media landscape in the next
five years. Gregg also talks about some specific custom research projects such
as the recent bio-metric study Turner conducted in partnership with InnerScope.
The five videos of the complete interview are as follows:
Subject Length
(in minutes)
Background(4:34) Custom Research and “Chatter” (5:07) Cross Platform(5:10) Research Philosophy(4:44) RPD and Predictions(6:16)
Charlene Weisler interviews Gregg Liebman, SVP Turner Research. In this 4:36 minute video Gregg discusses his research background and his work at agencies.
Charlene Weisler interviews Gregg Liebman about some of the custom research that Turner is currently doing. This video is 5:08 minutes.
Gregg Liebman, SVP Research Turner, talks to Charlene Weisler about Cross Platform research in this 5:11 minute video.
Charlene Weisler interviews Gregg Liebman, SVP Turner about his research philosophy in this 4:45 minute video.
In this final video, Gregg Liebman talks to Charlene Weisler about return path data. Gregg also offers his predictions about the media landscape over the next few years. This video is 6:18 minutes.
Jack Wakshlag, Chief Research Officer for Turner Broadcasting, is a legend in the media industry. Over the years, Jack has helped form industry standards and has demonstrated the value of research for the media marketplace. In this provocative and insightful interview, Jack talks about such cutting edge research topics as Cross Platform Measurement, the future of C3, his current initiative “TV in Context”, the value of CTAM, how to insure good quality research, how to groom the next generation and, looking ahead, some predictions for the next five years.
There are seven videos in this fascinating interview that cover the following topics:
Subject Length (in minutes) Background (4:18) Cross Platform Measurement (6:46) C3 (3:47) Research Quality (4:59) CTAM (1:37) Current Projects (4:18) Development (3:12)
Charlene Weisler interviews Turner Broadcasting Chief Research Officer Jack Wakshlag about his background - how he got to where he is today. Jack talks about how he met Richard Zackon whose has been interviewed on this blog too. This video is 4:18 minutes long:
Charlene Weisler interviews Turner Broadcasting Chief Research Officer Jack Wakshlag about Cross Platform, specifically its measurement. This video is 6:46 minutes long:
Charlene Weisler interviews Jack Wakshlag who discusses Nielsen's C3 metric which is the current industry standard for purchasing and posting advertisements on television. This video is 3:47 minutes long:
Charlene Weisler interviews Jack Wakshlag who gives his predictions for the next five years. Jack also discusses the concept of research quality - how to tell good from bad. This video is 4:59 minutes long
Jack Wakshlag talks to Charlene Weisler about CTAM and its importance in the industry. This video is 1:37 minutes long:
Charlene Weisler interviews Turner Broadcasting Chief Research Officer Jack Wakshlag about his department's current projects. One of which is called TV in Context which places advertising in appropriate places around the programming content to increase viewer engagement on a biological level. This video is 4:18 minutes:
In this final video that is 3:12 minutes long, Jack talks about how to develop the next generation of researchers and his philosophy on how to create a healthy and productive quality research department:
