Weisler Media LLC
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Showing posts with label
Steve Lanzano
.
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Showing posts with label
Steve Lanzano
.
Show all posts
Sep 27, 2019
The Big Push to Local Impressions-Based Campaigns by the TVB
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Just because local TV has historically transacted on ratings, doesn’t mean that we need to continue to do it that way. Why buy and sel...
Apr 24, 2019
Nielsen 's Local Measurement Initiatives
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In a media environment when local is more of a factor than ever, Nielsen has stepped up its local measurement capabilities with a range...
Oct 31, 2018
More Local Measurement Improvements. Nielsen Replacing Local Live Stream Only Data with Live+1
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In looking back at the past year, we have seen seismic change in Nielsen’s local market measurement capabilities, stemming from a focu...
Oct 26, 2016
The Secret Society Presents the Multi-Uses of Data
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The Secret Society may not be so secret anymore since Steve Lanzano, President and CEO, TVB, gave it a shout out at the recent TVB Adve...
Oct 13, 2016
Local Broadcast Ad Revenue Forecast 2017
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The TVB hosted their annual Broadcast and Leadership Conference during Advertising Week, focusing on the value of broadcast TV and the ...
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