Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
List of Interviews
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List of Interviews
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Showing posts with label
comScore
.
Show all posts
Showing posts with label
comScore
.
Show all posts
Jun 25, 2022
Spectrum’s Big Move to Comscore Measurment
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Local advertisers have historically faced measurement challenges especially in smaller markets where the data was often unstable and volatil...
Oct 5, 2021
Measurement in an Age of Data and Fragmentation
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Obviously cross platform measurement in all of its forms is a hot topic now as the de-accreditation of Nielsen’s local and national TV mea...
Aug 10, 2021
Measuring Cross-Platform DOOH. An Interview with GSTV’s Eric Sherman
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DOOH measurement solutions is one of the most dynamic areas of sales and marketing today which is why the partnership between GSTV and Co...
Sep 10, 2020
Everything You Wanted to Know About Esports. An Interview with Zach Oscar
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Zach Oscar, Esports and Gaming Consultant, his esports teeth in 2018 writing for MediaPost on the Gaming/Esports industries and, at the sam...
Aug 28, 2020
Addressable’s Measurement Conundrum. An Interview with Comscore’s Prasad Jogulkar
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Earlier in August, Mitch Oscar, USIM's advanced TV strategist, assembled and hosted a panel on addressable advertising for BIA which...
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