Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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Showing posts with label
emotional attachment
.
Show all posts
Showing posts with label
emotional attachment
.
Show all posts
Jul 1, 2024
Matching Ads with Emotional Context to Programming. An AI Approach with Wurl
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Wurl, a connected TV adtech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Part...
Dec 7, 2017
A New Way to Buy Media in a Time of Shifting Viewer Patterns
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This could be termed the era of consumer empowerment where brands must work hard to gain attention and purchasing patterns that lead ...
Sep 15, 2017
Gen Z vs Millennials. Trends in Brand Attachment Yield Insight
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Gen Z and Millennials are very different generations in terms of their life experiences, attitudes and, according to Gary Reisman, CE...
Aug 15, 2017
LEAP Ramps Up to Enable Instant Buys via LiveRamp
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In a move designed to make advertisers and brands more enthusiastic about audience buying, LEAP Media Investments has created ...
Aug 2, 2017
Leveraging Millennials' Emotional Attachment to Brands Using LEAP
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Brands want to feel the love, especially from Millennials. Among the most challenging aspects of marketing and branding efforts today...
Jul 27, 2017
Leveraging Millennials Emotional Attachment to Brands Using LEAP
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One of the most challenging aspects of marketing and branding efforts today is ascertaining how one’s brand connects with consumers and...
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