Weisler Media LLC
A consultancy that provides cutting-edge, innovative consumer insights.
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List of Interviews
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Showing posts with label
mediapost
.
Show all posts
Showing posts with label
mediapost
.
Show all posts
Mar 18, 2019
A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024
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Today in linear media, we are going through the Fourth Industrial Revolution where advanced technology is disrupting several industries, ...
Jul 2, 2018
Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference
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Among the various means of buying media content, programmatic launched as one of the few forms that fully embraced advancing technology—an...
Jun 28, 2018
Do We Really Need Blockchain in Media?
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The word on everyone’s lips today has to be blockchain. Bloomberg Businessweek writes about its use in farm-to-table tracking for food saf...
May 31, 2018
When Agencies Predict the Ad Market: MediaPost’s Outfront Forum
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As a strategist myself, I’m finding that it’s becoming harder and harder to predict the industry even five years out. So it was with gre...
Jan 13, 2011
CIMM Lexicon on Mediapost - A Word A Week
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CIMM, the Coalition for Innovative Media Measurement, whose Lexicon of Set Top Box Data terms and definitions has helped to standardize the ...
Jun 8, 2010
A Set Top Box Data Ratio
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MPG held its Collaborative Alliance meeting in New York on June 3, 2010. At the meeting, a group of us who formed the Collaborative Set Top ...
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