Betsy Frank, Chief Research and Insights Officer of Time Inc, has a background that spans many different media platforms and businesses - from agencies such as Saatchi, to networks such as MTV and now to Time Inc. and its print and digital offerings. In this fascinating six part interview, Betsy talks about her background and how the media landscape has changed over the past 30 years. She offers some media truisms – what is constant about the industry – thoughts and opinions about metrics, generational trends and where the industry is headed over the next five years.
The six videos of the complete interview are as follows:
Subject Length (in minutes)
Background (6:06)
Evolution (6:56)
Media Truisms (7:56)
Print and Time Inc (9:45)
Metrics (11:04)
Generational Change and Predictions (8:00)
Charlene Weisler interviews Time Inc CRO Betsy Frank who talks about her extensive media research background in this 6:06 minute video:
Time Inc CRO Betsy Frank talks to Charlene Weisler about the evolution of the media landscape over the past 25+ years including the act of change on television and print in this 6:56 minute video:
Charlene Weisler talks to Betsy Frank who discusses the concept of Media Truisms - those theories that do not change over time. This video is 7:56 minutes:
Charlene Weisler talks to Betsy Frank who discusses Print Media - how it is changing over time and the research she is doing at Time Inc. This video is 9:45 minutes:
Betsy Frank talks to Charlene Weisler about establishing media metrics in the evolving media landscape this 11:04 minute video:
In this final video (which is 8:00 minutes) Betsy Frank talks to Charlene Weisler about all types of trends - the possible generational change in consumer attitudes based on the current economic conditiion, other trends and some predictions for the next few years:
Showing posts with label print research. Show all posts
Showing posts with label print research. Show all posts
Nov 25, 2009
Q&A Interview with Britta Ware - Meredith
Britta Ware, Vice President, Research Solutions for Meredith Corporation offers a fresh perspective on the magazine marketplace and how psychographic research can be used to effectively target female readers and web visitors. Her interview with Charlene Weisler spans a range of topics including the role of research, how print and research are evolving, media mix modeling, data matching, trends and predictions, audience targeting for print. Ware discusses Meredith’s custom readership community and their Gamma women segmentation.
The six videos are as follows:
Subject Length (in minutes)
Background & Print Evolution (6:28)
Research trends, Communispace (3:43)
Current Projects, Media Mix Modeling (8:02)
Innovations, Psychography (2:49)
Research Leader and Data Matching (3:35)
Print targeting and Conclusion (3:39)
Charlene Weisler interviews Britta Ware on a range of subjects. In this video Britta talks about her background - how she got to where she is today - and the evolution of Print:
Charlene Weisler interviews Britta Ware about her views on research trends and Meredith's investment in the online community company, Communispace:
Charlene Weisler interviews Britta Ware about the importance of accountability in research, the paper she completed about media mix modeling and an overview of some of her other current projects:
(Her paper, written with David Shiffman of MediaVest is available for view upon request)
Charlene Weisler talks to Britta Ware about current Research leadership and how she uses data - through fusion or data matching in this interesting video:
In this next video, Britta Ware talks about innovations in media, the evolving role of research, her work with the ARF and the use of psychographic research in her sales research arsenal:
In this concluding video, Britta Ware discusses how Print eanbles advertisers to test the targetability of their ads in the print environment. Britta talks specifically about Meredith's target reader - "The Gamma Women":
The six videos are as follows:
Subject Length (in minutes)
Background & Print Evolution (6:28)
Research trends, Communispace (3:43)
Current Projects, Media Mix Modeling (8:02)
Innovations, Psychography (2:49)
Research Leader and Data Matching (3:35)
Print targeting and Conclusion (3:39)
Charlene Weisler interviews Britta Ware on a range of subjects. In this video Britta talks about her background - how she got to where she is today - and the evolution of Print:
Charlene Weisler interviews Britta Ware about her views on research trends and Meredith's investment in the online community company, Communispace:
Charlene Weisler interviews Britta Ware about the importance of accountability in research, the paper she completed about media mix modeling and an overview of some of her other current projects:
(Her paper, written with David Shiffman of MediaVest is available for view upon request)
Charlene Weisler talks to Britta Ware about current Research leadership and how she uses data - through fusion or data matching in this interesting video:
In this next video, Britta Ware talks about innovations in media, the evolving role of research, her work with the ARF and the use of psychographic research in her sales research arsenal:
In this concluding video, Britta Ware discusses how Print eanbles advertisers to test the targetability of their ads in the print environment. Britta talks specifically about Meredith's target reader - "The Gamma Women":
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