Charlene Weisler interviews Dave Morgan, the CEO of Simulmedia. Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.
There are five videos below with the following topics and lengths:
Subject Length (in minutes)
Background (1:34)
Simulmedia, Promos, STB data (6:57)
Research Findings (4:02)
Internet (7:28)
Current Projects (4:01)
Charlene Weisler Interviews Dave Morgan, CEO of Simulmedia. Dave discusses his background in this video. He considers himself an internet "old timer" but actually started in law and then in newspapers:
In this video, CEO Dave Morgan tells Charlene Weisler about Simulmedia, promo research, set top box data and the issue of privacy:
Charlene Weisler interviews Dave Morgan. Dave discusses some of his recent research findings on loyalty and drivers to viewership:
Charlene Weisler interviews Dave Morgan. Dave talks about the internet, internet TV, his predictions for the next five years and even the future of radio:
In this final video, Dave Morgan tells Charlene Weilser about some of his current projects with Simulmedia and how that relates to what ad agencies do:
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