The Best of Charlene Weisler in MediaVillage

I am thrilled to see a "Best Of" email blast of my top articles in MediaVillage from 2019.

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Unlocking the Addressable Future By Charlene Weisler for Media Insights Addressable TV ad spend is on a tear, according to eMarketer, increasing from $760 million in 2016 to a projected $3.49 billion by 2021. The advantages that addressable offers both buyers and sellers… Read more

TV Measurement in a Digital World By Charlene Weisler for CBS InSites and Media Insights In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several in… Read more

Next Big Data-Driven Ad Opportunity? Sports, Says Xandr and WarnerMedia By Charlene Weisler for Media Insights For some, according to consultant Mike Shields, when you think of sports advertising it generally consists of "big brands doing tentpole sponsorships. Sports doesn't scream data technology and progra… Read more

Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising By Charlene Weisler for A+E Networks InSites and Media Insights The folks at A+E Networks understand the value of a well thought out process.  As they announce the launch of their audience-based advertising solutions for both digital and linear platforms, all of … Read more