Weisler Media LLC

Every year brings a bit of trepidation in the media marketplace about rates and budgets. Will CPMs hold or increase? Will there be consiste...

Automated ad sales have been around longer than some might think. The first central ad server was actually introduced in 1995 for online a...

It’s not enough for an ad to simply trigger a sale: Today’s marketers want to know which ad it was, and on which platform and network it wa...

In the past, media planning and buying were simpler. It was a time of four broadcast networks with the rumblings of some emerging cable ...

One of the dark secrets of television advertising is the ad impressions waste that occurs in a campaign. Waste is defined as impressions ...

There are many challenges facing advertisers today, from attention and engagement to ad blocking and fraud. But trust in advertising trum...

Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion. A recent Advanced Advertising Summit hi...

Connected TV advertising is on the verge of a breakthrough. Television is facing an advertising revenue challenge as linear viewership con...

Today in linear media, we are going through the Fourth Industrial Revolution where advanced technology is disrupting several industries, ...

Pause advertising is a new form of messaging where advertising automatically runs when viewers pause content.  According to Variety , it’s...

Gross rating points , or GRPs, are standard television measurements used in ad buying and selling to ensure the delivery of an advertiser’...

What’s the state of the advertising industry? Ask Bob Liodice, CEO of the Association of National Advertisers (ANA). He’s steering his org...

As Tim Hanlon, founder and CEO at the Vertere Group, explained at the 2018 TV Data Summit , the media business is going through a transform...

Ever heard of bid caching? It’s a technique that extends the life of bids in programmatic ad auctions, as Digiday describes it, which loose...

Back in February, the industry was abuzz about ATSC 3.0 and its possibilities for transforming television, especially local TV. There was...

As the structure of the TV buy and sell paradigm evolves with advancements in automation, technology and protocols, the future of televi...

Native and branded content have been around from the early days of radio and television. But now, in the digital age, these forms of messa...

Among the various means of buying media content, programmatic launched as one of the few forms that fully embraced advancing technology—an...

If you’re looking for innovations in consumer marketing, PSFK’s CXI 2018 conference has proved to be, for me, one of the most forward-thin...

The word on everyone’s lips today has to be blockchain. Bloomberg Businessweek writes about its use in farm-to-table tracking for food saf...