Richard Vogt is the Vice President at IPSOS Mendelsohn. His extensive background includes Network TV (CBS, ABC), Station Reps (MMT, Seltel), Syndication (LBS, Carsey-Werner), Ad Agencies (McCann-Erickson, Bates Worldwide) and the early-multiplatform champion TV Guide where he worked on their magazine, cable network, website, and “new media” interactive program guide. In this interview Richard discusses many aspects of the upscale marketplace as well as changes in the media landscape and some future predictions.
The four videos cover the following topics:
Subject Length (in minutes)
Background (3:06)
Upscale Market (6:22)
Current Projects (2:31)
Past and Future (3:34)
Charlene Weisler interviews Richard Vogt on his background and his agency experience:
Charlene Weisler interviews Richard Vogt. Richard discusses the upscale market, Mendelsohn's four behavioral segments, purchasing behavior of the affluent consumer, social media and how the current economic environment impacts purchasing behavior.
In this video, Richard Vogt discusses his current projects:
Richard Vogt talks about his views on the current media landscape, changes in the environment and some future predictions:
Dec 13, 2009
Q&A Interview with Beth Rockwood, Discovery
Beth Rockwood is the Senior Vice President, Market Resources at Discovery Communications. Beth’s extensive research background spans agency (Y&R), broadcast (CBS) and cable ( Discovery). In this interview, she talks about a range of subjects including set top box data, her work with segmentation and data fusion, how she manages the vast change occurring in the marketplace and some innovations that she is bringing forward at Discovery.
The five videos cover the following topics:
Subject Length (in minutes)
Background (2:53)
Managing Change, STB data, CIMM (5:19)
Segmentation, Data Fusion (3:27)
Predictions, Innovations (5:42)
Next Generation Research (2:14)
Charlene Weisler interviews Discovery's Beth Rockwood who discusses her extensive media background at an agency, broadcast network and now at Discovery:
Charlene Weisler interviews Beth Rockwood on managing change in the marketplace, the advent of set top box data and her work with CIMM:
Beth Rockwood talks about data fusion and the value of segmentation:
Charlene Weisler interviews Discovery's Beth Rockwood who offers her media landscape predictions on the next five years:
In this final video, Beth Rockwood talks about the next generation of researchers - how can we attract new blood into the discopline:
The five videos cover the following topics:
Subject Length (in minutes)
Background (2:53)
Managing Change, STB data, CIMM (5:19)
Segmentation, Data Fusion (3:27)
Predictions, Innovations (5:42)
Next Generation Research (2:14)
Charlene Weisler interviews Discovery's Beth Rockwood who discusses her extensive media background at an agency, broadcast network and now at Discovery:
Charlene Weisler interviews Beth Rockwood on managing change in the marketplace, the advent of set top box data and her work with CIMM:
Beth Rockwood talks about data fusion and the value of segmentation:
Charlene Weisler interviews Discovery's Beth Rockwood who offers her media landscape predictions on the next five years:
In this final video, Beth Rockwood talks about the next generation of researchers - how can we attract new blood into the discopline:
Dec 6, 2009
Q&A Interview with Dave Morgan, CEO Simulmedia
Charlene Weisler interviews Dave Morgan, the CEO of Simulmedia. Simulmedia is a relatively new company who is embarking on an innovative way to measure and maximize promos. Using enhanced research techniques with data matching and psychographic profiling, Morgan’s company can help companies better engage their target audiences. In addition, Dave also discusses set top box data, the internet and some recent research findings.
There are five videos below with the following topics and lengths:
Subject Length (in minutes)
Background (1:34)
Simulmedia, Promos, STB data (6:57)
Research Findings (4:02)
Internet (7:28)
Current Projects (4:01)
Charlene Weisler Interviews Dave Morgan, CEO of Simulmedia. Dave discusses his background in this video. He considers himself an internet "old timer" but actually started in law and then in newspapers:
In this video, CEO Dave Morgan tells Charlene Weisler about Simulmedia, promo research, set top box data and the issue of privacy:
Charlene Weisler interviews Dave Morgan. Dave discusses some of his recent research findings on loyalty and drivers to viewership:
Charlene Weisler interviews Dave Morgan. Dave talks about the internet, internet TV, his predictions for the next five years and even the future of radio:
In this final video, Dave Morgan tells Charlene Weilser about some of his current projects with Simulmedia and how that relates to what ad agencies do:
There are five videos below with the following topics and lengths:
Subject Length (in minutes)
Background (1:34)
Simulmedia, Promos, STB data (6:57)
Research Findings (4:02)
Internet (7:28)
Current Projects (4:01)
Charlene Weisler Interviews Dave Morgan, CEO of Simulmedia. Dave discusses his background in this video. He considers himself an internet "old timer" but actually started in law and then in newspapers:
In this video, CEO Dave Morgan tells Charlene Weisler about Simulmedia, promo research, set top box data and the issue of privacy:
Charlene Weisler interviews Dave Morgan. Dave discusses some of his recent research findings on loyalty and drivers to viewership:
Charlene Weisler interviews Dave Morgan. Dave talks about the internet, internet TV, his predictions for the next five years and even the future of radio:
In this final video, Dave Morgan tells Charlene Weilser about some of his current projects with Simulmedia and how that relates to what ad agencies do:
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